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Research papers

Advertising communication on behalf of a government body

This paper like the last is about Government advertising. This one concentrates on the tone or style of the campaign and on the decision to he serious or lighthearted. It is obviously not as ‘heavy’ in research terms but is as useful as an...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Francois de Montmarin
June 15, 1980
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Citation

de Montmarin, F. (1980a, June 15). Advertising communication on behalf of a government body . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body-


Research papers

Advertising communication on behalf of a government body

Since 1975, the Roads and Traffic Division has been faced with the problem of a rapid increase in traffic hold-ups at the beginning of the holiday periods. The aim of the Roads Division was thus to obtain a better spread of holiday departures through...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Francois de Montmarin
June 14, 1978
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Citation

de Montmarin, F. (1978a, June 14). Advertising communication on behalf of a government body. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body